【小编寄语】职称英语考试中的阅读理解有3篇文章,每篇300-450词,每篇文章后有5道题(四选一,第31-45题,每题3分,共45分),考查应试者对文章主旨和细节信息的理解能力。这里,小编给大家精选了阅读理解的中英文语句材料,帮助大家积累词汇,复习语法知识,为考试打下基础。
沪江小D提醒:鼠标悬停在颜色不同的单词上或划选单词即可获得详细释义哦~
Sales Promotion(产品促销)
1。 Sales promotion consists of those promotional activities other than advertising, personal selling, and publicity。
As such, any promotional activities that do not fall under the other three activities of the promotion mix are considered sales promotion。
The trade often uses the term indiscriminately。 Businesspersons may use the term “promotion” when they actually mean “sales promotion。
” For purpose here, promotion is a broad term that encompasses sales promotion as well as the other three promotional activities。